Designed for a New World: Herman Miller Gaming Collaborates with FAILE and Deluxx Fluxx to launch in UK

New York, NY, May 22, 2025 – Herman Miller Gaming launches its collaboration with FAILE, New York-based artists Patrick McNeil and Patrick Miller, in the United Kingdom. Taking inspiration from FAILE’s immersive Deluxx Fluxx experience, including arcade games, music, nightlife and original artwork, the brand’s shared dedication to play and craftsmanship will come to life through a selection of colorful works.

“FAILE, Deluxx Fluxx, and Herman Miller Gaming represent play at all levels,” commented Jon Campbell, Vice President of Seating and Gaming, MillerKnoll. “The celebration of creativity and self-expression is at the core of both of our fundamental values, and that shared ethos is clear in this assortment. FAILE has played a role in shaping culture today, and we look forward to bringing their distinct point of view to our communities.”

The FAILE and Deluxx Fluxx for Herman Miller Gaming collection features, limited-edition hand-carved wood, painted “Joysticks,” print editions created specifically for Herman Miller Gaming, and one-of-a-kind expressions of the Herman Miller Embody Gaming Chairs.

“We’ve always felt at home in the UK,” commented McNeil and Miller. “Some of our earliest works started in London, and we’ve had such a supportive collector base throughout the UK. We are continuously inspired by the UK’s rich history of art and design, which makes bringing our collection with Herman Miller Gaming here even more special.”

Hand-Carved Joysticks

With a long history of woodcraft, FAILE created unique, one-of-one, hand-carved wood and painted sculptures titled “Joysticks” for Herman Miller Gaming. 30 Joysticks will be available for purchase in the United Kingdom.

For McNeil and Miller, craft movements have been a key source of inspiration, reflected in these unique and meticulously crafted objects meant to inspire joy. FAILE had previously made carvings for their Deluxx Fluxx spaces in the United States, and the Joysticks were an ideal way to reference that world. The pair wanted to create distinct, tangible objects rooted in whimsical game-like characters and something “that could live in the home, that had its own personality and could come to life in a unique way as an object.”

“The Joysticks came about based on the drawings that were always happening in the background in our work. While we are creating, these characters were always sort of in the sketches and doodles that filled up loosepages in the background,” commented McNeil and Miller. “It was the perfect encapsulation of the play within the Deluxx Fluxx experience and these colorfully crafted characters.”

Printed Matter 

FAILE has created three limited edition prints that reflect the worlds of gaming and arcades. As the cornerstone of FAILE’s practice, developing printed matter was a natural extension of this collection. The artwork features Deluxx Fluxx imagery that hasn’t previously been released. The graphic pieces are ideal for the walls of any gamer looking to incorporate this vivid aesthetic into their own spaces. 

The prints retail for £190 and the Joysticks retail for £750. Both are available to purchase through the link below:

UK: https://ukstore.hermanmiller.com/collections/faile

About Herman Miller Gaming

Founded in 2020, Herman Miller Gaming is a global design brand delivering the best gaming products in the world, uniquely designed to unlock a player’s full potential. Powered by industry-leading research, exclusive partnerships, and the world's premier design and engineering teams, Herman Miller Gaming is redefining competitive performance. ​ From gamers to esports athletes, Herman Miller Gaming provides the ultimate ergonomic setup, promoting healthy play for all players. 

The brand harnesses the legacy of Herman Miller, founded in 1905, translating decades of research and problem-solving into products and solutions suited for everyone. ​ 

About FAILE

FAILE is the artistic collaboration of Patrick McNeil and Patrick Miller, founded in 1999. Recognised in contemporary art as pioneers in the urban art movement, the duo is known for a multi-disciplinary approach which takes inspiration from pop culture, architecture, art history, mass media and contemporary issues in the digital age. ​ 

Their pop culture images, rooted in collage, have allowed FAILE to diversify into other areas encompassing fine art, sculpture, design, fashion, music, and ceramics, but the core of their work remains printmaking, installation, and painting. FAILE’s work has been exhibited all over the world in exhibitions and public installations.

About Deluxx Fluxx

Deluxx Fluxx originated in 2010 as an innovative art installation, envisioned by Brooklyn-based artists FAILE (Patrick McNeil and Patrick Miller) and artist BÄST. Breaking away from traditional gallery norms, they crafted an interactive and fun experience that combined the worlds of arcade gaming and art – where art is not just seen but felt and interacted with. This immersive installation featured custom-programmed vintage arcade cabinets, adorned with original artwork and games imagined by FAILE, and the instantly iconic blacklight room. After captivating audiences at various venues and popups around the world, including Art Basel and Brooklyn Museum, Deluxx Fluxx evolved into a unique nightlife destination, maintaining its artistic roots while adding a dynamic club atmosphere with locations in Detroit and New York City.